The BJP has launched the “Bhoy Noy Bhorosa” (Not fear, but trust) campaign to reassure voters in West Bengal. The initiative is aimed at countering concerns about intimidation and encouraging people to vote freely.
Union Home Minister Amit Shah has been actively promoting this message during his campaign visits. He has emphasised the importance of creating a secure environment for voters and party workers alike.
The BJP believes that building trust among voters could significantly improve its electoral prospects. The campaign is also designed to challenge the narrative associated with the Trinamool Congress.